Design PPC Revenue SEM 
Up and Running
MARCH 3, 2021
Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.
YoungUpstarts
MARCH 25, 2019
Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.
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ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.
ConversionXL
DECEMBER 13, 2022
In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). How to analyze A/B test results.
ConversionXL
JUNE 30, 2019
Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In
ConversionXL
MAY 11, 2017
Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?).
ConversionXL
AUGUST 27, 2015
Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. Word-of-Mouth.
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