Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

MARCH 21, 2011

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Viral 225

Viral Marketing SEM Startup 225

Both Sides of the Table

JULY 14, 2010

You can often measure how many deals were achieved but there often doesn’t flow a steady stream of revenues / profits from these deals. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. I love that saying.

Development Team Review 323

Development Team Review SEM Channel Social Media 323

ConversionXL

JUNE 30, 2019

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In

SEO 126

SEO Conversion Analytics Design 126

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

SEPTEMBER 7, 2009

Instead of a Sales team and organized to sell with a consistent and successful sales roadmap generating revenue, it is a disorganized and unhappy organization burning lots of cash. Because the company based its headcount and expenses on the expectation that the Sales organization will bring in revenue according to plan.

Customer Development 228

Customer Development Developer Customer Silicon Valley 228

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?).

SEO 131

SEO Analytics Conversion Search 131

The Next Web

OCTOBER 26, 2013

Enterprise clients for whom Private Workplace was introduced are a minority at oDesk, but this minority brings the bigger part of the revenues. I think, 90 percent of our revenue came from four job categories, which were entirely technical. Who needs freelancers?

Russia 151

Russia Ukraine Latvia Lithuania 151

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

Women Entrepreneurs Can

APRIL 22, 2022

Making the most of your marketing budget to design a successful plan to attract new clients is in your best interests. Search Engine Marketing (also known as SEM) is a type of marketing that involves the use of search engines to promote products or services. .

SEM 64

SEM Customer Social Network PPC 64

Steve Blank

APRIL 30, 2009

The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. So we not only sent everyone through packaging school, we also brought the packaging design in-house.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? How do you explain this to the boss/client? Same question: how can you justify your contribution? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

crowdSPRING Blog

MAY 2, 2018

The 210,000+ creatives at crowdspring can design a custom website to help your small business stand out. Successful businesses usually have a strong business name and a professionally designed logo. ” Also, remember to differentiate your products through smart packaging design. Customers will beg to differ.

Small Business 73

Small Business Software Review Social Media Marketing 73

Hearpreneur

FEBRUARY 14, 2018

I don’t feel comfortable sharing exact revenue numbers but it’s now making me more than $1,000 per month. Currently, I am simultaneously growing my venture, Smarthome NX while also designing a management course in sales and marketing for UpGrad. Thanks to Feuza Reis, Next Level SEM ! #8- 8- Motivational Sticky notes.

Entrepreneur 74

Entrepreneur Technical Review SEO New York City 74

This is going to be BIG.

FEBRUARY 26, 2010

Our revenues have increased every quarter for the past two years. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

YoungUpstarts

SEPTEMBER 10, 2018

We had designed it and we were executing it. This has essentially lead to the tripling of our revenue in just one month’s time, as well as the increase of our CR by 5 times the initial rate. Marc has a background in online marketing, with a focus in SEO and SEM. The market strategy made complete sense to me and my team members.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

DECEMBER 14, 2016

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Pay Careful Attention To Landing Page Design. image credit: mil8.

SEO 48

SEO Search Engineer Small Business 48

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 15, 2008

This slinging of whatever against the wall to see what sticks does not a market make, is to me a sign of too much capital in the wrong hands, and it's already the most over invested area in recent years- in both human and financial capital- particularly relative to revenue. How to listen to customers, and not just the loud.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

YoungUpstarts

APRIL 26, 2016

Mobile apps represent a small fraction of the total mobile revenue for all but a handful of the biggest brands. Amazon has more app revenue than mobile Web revenue. This will not only drive more revenue from these customers, it will also make their experience better. Walmart is getting close to parity.

Mobile 100

Mobile Web SEM Affiliate 100

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Effective email marketing requires good design and optimization. Display Ads. Your customers have also learned to ignore those ads.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. And one day a remarkable thing happened: we started making more than five dollars a day in revenue.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Design courtesy of Ashley Cecil. Support, support, support! Mind the GAAP! at 7:42 PM.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Class Lecture/Out of the Building Assignment: What’s a revenue model?

Wiki 312

Wiki Lean Management Business Model 312

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. It’s true your company will have specialists that can handle customer relationships, design things, write code, etc. 37 Signal s).

Sales 75

Sales Product Marketing SEM 75

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). How to analyze A/B test results.

Analytics 127

Analytics Technical Review Software Review Framework 127

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. It’s true your company will have specialists that can handle customer relationships, design things, write code, etc. 37 Signal s).

Sales 48

Sales Product Marketing SEM 48

Occam's Razor

DECEMBER 6, 2010

The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team. It is exceedingly rare that the SEM team (or, even worse, the Search Agency) is responsible for Bounce Rate. The SEM team / Agency will do lots of other reporting and segmentation and deep dive analysis.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 115

Software Review Design Agile Analytics 115

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. But it's a little bit scammy. You're right.

Technical Review 84

Technical Review Demand Cofounder Video 84

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 102

Software Review Design Agile Analytics 102

Seeing Both Sides

FEBRUARY 9, 2015

The law of large numbers suggests it is easier to double in size when you are doing $1 million in revenue as compared to when you are doing $10 million, never mind $100 million. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. Take growth rate as a simple one.

Metrics 20

Metrics Churn Rate Acquisition SEM 20