How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
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