Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
ConversionXL
FEBRUARY 3, 2022
Design a marketing growth strategy that increases market share and revenue. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Designing your experiment. A marketing growth strategy isn’t created by a marketing department in a vacuum.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. But its not really viral growth, even when its exponential.
Both Sides of the Table
MARCH 25, 2016
Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.
Steve Blank
APRIL 30, 2009
The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. So we not only sent everyone through packaging school, we also brought the packaging design in-house.
Seeing Both Sides
FEBRUARY 25, 2016
As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.
Seeing Both Sides
FEBRUARY 25, 2016
As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.
Expert insights. Personalized for you.
384 
Let's personalize your content