Developer Distribution Sales SEM 
ConversionXL
FEBRUARY 3, 2022
It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Market development. New channels.
Both Sides of the Table
JULY 14, 2010
Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. So you generate a ton of traffic to your website. I love that saying.
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Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? I’m putting myself in the same boat now with the solution I’m developing so could you tell me: How did you reach out to your first customer? But this was 2003 when AdWords was new.
Hearpreneur
JUNE 5, 2020
For instance, an authoritative style may not suit a business in its initial stages of development. When I’m managing our sales and marketing strategy, I’m making sure I’m looking at it from our competitor’s perspective. ‘How would I out-maneuver our SEM keywords? Sales pitch?’
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? You’ll usually get assigned a contact in the ad sales organization at Facebook or Google once you start spending big bucks. When is the right time to diversify your sales channel mix? Will your sales follow seasonal or cyclical trends? and others have natural cyclicality?—?e.g.
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.
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