A Smart Bear: Startups and Marketing for Geeks

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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Rather, buyer behavior is rooted in their strategy — a combination of product thesis, their theory of their market’s evolution, how they need to position for customers and against competitors, their long-term brand development, geographic expansion plans, and so on. Facebook asserted publicly that their future was in mobile.

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Smart Bear Live 4: Nick from PinfoB.com at AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

And so, I guess PinfoB is something that locates where all those things are so that when drivers are going around making their deliveries like UPS, but also other guys, they know where to go, they’ve got it on their mobile devices and it optimizes their routes. That was great. That’s fantastic.”

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Better for whom?

A Smart Bear: Startups and Marketing for Geeks

Older PM tools understood that use-case, but they’re clunky install-only implementations where online collaboration, mobile and even the Mac is a bolt-on afterthought. But that means they’re no good for large, complex, distributed, multi-user projects. PM tools were built in the installed- or web-based-eras.

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

Witness, for example, this terrific Fast Company article on Bill Nguyen , serial entrepreneur who’s seventh startup “Color” famously raised $41m for a new mobile app before it even launched. They said I don’t understand mobile. The launch, by the way, was a failure. And it’s now bankrupt.)

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Smart Bear Live 5: Dan from SyncBloc.com with Mark Suster

A Smart Bear: Startups and Marketing for Geeks

Dan: Our goal is really to get beyond search social and the inefficiencies that search social and mobile have introduced to us. I’m in development right now. I started to develop a thesis that the future of content distribution is going to be different. What is it? We’re building a product.

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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

You did it five years ago, it doesn’t have Google Maps, not mobile compliant. Jared: There are a few people that don’t, or if they had a website done, maybe more than five years ago, it doesn’t have mobile compliance. So, you’re a developer, right? Jared: All right, the first stage is primarily.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. There’s hundreds, upon hundreds, well now that we’re mobile, 1000s upon 1000s of GTD applications out there. It’s like GTD products.

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