Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. And given your stage of development you sure better at least know what your goal is. How many through SEM? You Manage What you Measure. That’s not acceptable. But what is industry standard? Is it 4/1,000?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

MARCH 25, 2016

And our software allowed us to offer: tighter pick-up windows, better utilization of “uploader staff” and to launch new products & services that I won’t discuss because they’re in development now. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&#

Early Stage 380

Early Stage Stealth Marketing Startup 380

This is going to be BIG.

JULY 26, 2011

Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen. Who can build the marketing machine?

New York City 113

New York City Marketing SEM Acquisition 113

Cracking the Code

OCTOBER 10, 2008

Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. Philippe Botteri. Bessemer SaaS Law #5. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.

Software Review 48

Software Review North America Europe Metrics 48