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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Observations from my trip to India

Version One Ventures

It’s obviously very large, but most start-up activity is concentrated in a few cities: Bangalore (the “Silicon Valley” of India), Delhi (the 33m strong capital of India), Mumbai (the financial capital) and Chennai. Sequoia, Accel, Lightspeed, Nexus, Matrix and Elevation came up in conversations all the time.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. These are markets where it may take 5 or even 10 years to get a product out of the lab and into production. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students.

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The Product Development Model « Steve Blank

Steve Blank

This product development diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with Customer Development you should be.

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Out of the Ashes - Something Isn't Quite Right

Steve Blank

I began to gain an appreciation of how world-class venture capitalists develop pattern recognition for these common types of problems. “Oh Steve Blanks 30 years of Silicon Valley startup advice. Oh yes, company X, they’re having problem 343. Here are the six likely ways that it will resolve, with these probabilities.”

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Let's Fire Our Customers

Steve Blank

Filed under: Customer Development | Tagged: Entrepreneurs « Customer Development Manifesto: The Path of Warriors and Winners (part 5) Unintended Lessons » 6 Responses Twitter Trackbacks for Let’s Fire Our Customers « Steve Blank [steveblank.com] on Topsy.com , on September 24, 2009 at 7:19 am Said: [.]

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