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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

This is Part 2 of the series: 5 lessons from 150 startup pitches.??? About twenty people on Answers OnStartups have asked this question in one form or another: When I meet an angel investor, he may ask: "What if a big company copies your idea and develops the same website as yours after your website goes public?".

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Since we had a sales development team of our own, we needed to factor in their efforts, too.

Demand 101
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Startup Runway Length Depends on Your Burn Rate

Startup Professionals Musings

Cash is the fuel of every startup. It continually amazes me how two startups, seemingly comparable in stage and objective, can be so far apart in their burn rate. Here are some recommendations on how to keep the rate low, and help your startup to prosper at the same time: Measure it and manage it. Which would you bet on?

Burn Rate 232
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. But I loved reading them and so did my team. Defensibility in Software. His Tenure at Microsoft.

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Telling the 800-lb Gorilla to Shove it up his Ass

A Smart Bear: Startups and Marketing for Geeks

What if a huge company with a hundred software developers and a million dollars in marketing budget decides to copy my idea? First, take a deep breath and remember that every little software company on Earth in under this threat. What is scary is another scrappy, smart startup like yours — another tree-shrew.

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High Burn Rates Result in Short Startup Runways

Startup Professionals Musings

Cash is the fuel of every startup. It continually amazes me how two startups, seemingly comparable in stage and objective, can be so far apart in their burn rate. Here are some principles on how to do that, and help your startup to prosper and live another day: Measure it and manage it. Pay people with equity or future revenue.

Burn Rate 231
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How The IBM PC Made Me Appreciate Entrepreneurs

Startup Professionals Musings

Way back in the early eighties, I was privileged to be part of the original IBM PC development team, led by Don Estridge. Typically, team members must be sourced internally, with their performance and credentials based on prior corporate assignments and relationships. Every such deal was an exception.