Remove Differentiation Remove Early Stage Remove Product Development Remove Web
article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The board raises a collective eyebrow. The VP of Sales goes back and exhorts the troops to work harder.

article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. The real risk in markets like Web 2.0

Vertical 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beware The Consultant

infochachkie.com

Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Their story, market positioning, products, etc. At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. Pyramid Power. John Greathouse.

Equity 40
article thumbnail

The Difference Between MVP and MLP Explained

Up and Running

Let’s see what else you can do using an MVP: Identify risks at an early stage at a relatively low cost. Optimize product development and marketing process. Understand how to monetize a product based on actual user needs. Let’s take a look at minimal viable products, developed by popular companies.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. . Points of differentiation.

Product 96
article thumbnail

Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

ReadWriteStart

methodologies - in other words, don't invest in travel and in-person sales, but try to close as many deals as possible by phone and the Web. (On He should then bootstrap his product development by using the consulting fees. process in detail. I highly recommend that all of you read the discussion. Ma Mi Skin Care.

article thumbnail

The Ultimate Guide to Starting a Software Company

Up and Running

This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. What You Absolutely Cannot Afford to Forget When Pricing Your Products.