Remove Differentiation Remove Naming Remove Reputation Remove Social Network
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This is the basis of an effective differentiation strategy.

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[Review] The Social Customer

YoungUpstarts

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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Angel Funding Advice

Both Sides of the Table

Differentiate. Their name alone is enough to get meetings set up. If you’re really an entrepreneur you’ll find a way to network with the right people. Some angel groups have a reputation for slow decision making processes and not enough value add. Social Network s / Search / Blogs – Obvious, huh?

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Product quality and seller reputation matter, goes without saying. Ever wondered why so many products on the store shelves are so similar? Not necessarily.

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The idea is only half the battle: Stop complaining about copycats

The Next Web

From social networks like Facebook (clone: vKontakte ) to microblogging services like Tumblr (clone: Dian Dian ) to daily deal sites like Groupon (clone: Snapdeal ), to gifting apps like Wrapp (clone: DropGifts ) and online retail stores like Amazon (clone: Lazada ), the examples aren’t hard to find. The clones.

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Important Branding Lessons From The Top 5 Retailers In The US

YoungUpstarts

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Walmart has long been a top name in US retail.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

The name of the last part? First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. And the Blockbuster name became synonymous with late fees. The power of word of mouth cemented their reputation.