Hearpreneur

JULY 12, 2017

We had the opportunity to speak with Melissa Sin of anthonyBarnum Public Relations about how she started her business, her approach to PR and social media strategy. I started in New York at large, elite national PR firms. The New York Times and lots more. What’s your story? . Image Credit: Melissa Sinn.

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Social Media PR Media Public Relations 49

Hearpreneur

OCTOBER 29, 2017

I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. It was 95 degrees, a typical August day on New York when you could fry an egg on the sidewalk. I had a PR firm in midtown and was tired of being everyone’s Jewish mother. Photo Credit: Judy Katz.

Entrepreneur 79

Entrepreneur Social Media Liquidity Event Private Equity 79

Hearpreneur

MAY 21, 2016

There’s no shortage of PR agencies out there and as a young business, we understand how important it is to differentiate ourselves. Thanks to Mark Lee, Hokku PR. #2 1 – Diverse Work Culture. Photo Credit: Mark Lee. We’re a unique team made up of both traditional and non-traditional backgrounds.

Entrepreneur 80

Entrepreneur Technical Review Advertising PR 80

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

JUNE 16, 2015

Innovation is key when it comes to differentiating yourself from the startup-herd. Headquartered in Austin with offices in New York and São Paulo, Status Labs works with clients and media around the globe to fulfill international marketing, social media, and PR goals. Get rid of your “Jurassic” habits.

Social Media 100

Social Media Startup Cofounder Reputation 100

Brandanew

AUGUST 29, 2016

Now, Emily comes with a big background in PR having worked previously for Pacific Lutheran University’s campaign for the American Cancer Society which won her numerous awards. Emily : I think the Humans of New York is a fantastic example of how to use digital media to tell a story. Emily Sidley.

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Social Media New York Community Media 124

Up and Running

DECEMBER 30, 2014

Based on the New York Times bestselling memoir, Wild (starring Reese Witherspoon) is a great story that demonstrates lean planning in action. Another New York Times bestseller adaptation, the story of Louis Zamperini is unlike any story you’ve heard before. Wild (December 2014); Fox Searchlight Pictures.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

Hearpreneur

JUNE 26, 2016

Members from the strategy team might have some insights that can help the Public Relations Team, while the PR Team might have share ideas to pitch to Creative. It is unfortunate that our main differentiator is catering to the average consumer, but we are happy to fill the void in the industry. My name is Dmitri Oster.

Entrepreneur 95

Entrepreneur Technical Review Harvest Portfolio 95

ultralightstartups.com

MAY 20, 2013

Apply to Pitch (New York). Startup PR. A word not literally related to the product, but rather a metaphorical adjective to evoke a differentiating characteristic or “feeling” about the company’s product. What is an Ultra Light Startup? Who We Are. Our Technology Platform. How To Get In For Free. Media Partners.

Naming 45

Naming Startup Technical Review Cofounder 45

Duct Tape Marketing

OCTOBER 19, 2023

So the PR friendly one is, I created a manufacturing company. So as time went on, I realized that what differentiated ourselves was the customer experience. So that is the PR friendly official story. Micah Solomon (05:05): So there are two stories, two explanations, and both of them are true. They were also no worse.

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Customer PR Naming Email 75

Hearpreneur

AUGUST 19, 2015

Thanks to Joe Silverman, New York Computer Help ! #3) When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

Up and Running

MAY 6, 2015

Twenty-three year-olds in New York City running a small business. John: PR wants some event calendar. Someone actually answering a phone, answering questions because that’s really going to help differentiate you. When I started my first business I knew we were weak in accounting. We weren’t just weak.

SBA 60

SBA Technical Review Software Review Small Business 60

Duct Tape Marketing

FEBRUARY 2, 2023

I saw this headline in the New York Times that said the loneliest generation talking about our children and our teenagers and the pandemic didn't cause this. There's gonna be no PR spin. And so we've gotta find something new. You never will because they've got points of differentiation, right.

Community 84

Community Marketing Audience Networking 84

Duct Tape Marketing

APRIL 24, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. You have to start as a dreamer or nothing’s going to become of it, but obviously like you said it’s the implementation that is really what differentiates. John Jantsch: Yeah and actually I should backtrack.

Product 61

Product Sweat Equity Naming SEO 61

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Traffic Differentials. Using Share of Search or Traffic Differentials are just two of many ways in which you can measure if your branding campaigns are indeed crushing your competition.

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Campaign Analytics Metrics Search 128

Duct Tape Marketing

MARCH 26, 2012

One very powerful way to create a point of differentiation is to carve out a narrow segment of a market and explain through every communication that you are the experts in serving that market. 5) Savings – Offering a market ways to save money or lower risk will always be a strong way to differentiate a business.

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Cofounder Differentiation Software Review Database 71