ConversionXL
FEBRUARY 3, 2022
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New channels. Acquisitions.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
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This is going to be BIG.
OCTOBER 18, 2012
VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD. Yet, where a company can *really* differentiate itself is in its ability to identify and recruit top talent.
Both Sides of the Table
FEBRUARY 17, 2011
I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace. they can develop a product advantage by building with 10 developers what you have 3 people dedicated towards. They get the PR bump.
ConversionXL
OCTOBER 7, 2021
These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Slow skimming.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.
ConversionXL
JUNE 25, 2021
Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Explain how your product solves real and imminent challenges your customers face. Explain how the product delivers specific benefits or results.
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