Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. Funny videos and worthless give-aways won’t make your website go “viral” these days. Customize your interactions to meet unique customer needs.

Customer 229

Customer Startup Networking Viral 229

www.iubenda.com

OCTOBER 25, 2011

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. iubenda blog.

Viral 47

Viral Bootstrapping Email Web 47

YoungUpstarts

AUGUST 25, 2020

To begin with, we are going to differentiate five major areas of marketing that encompass all the others. Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal.

Marketing 179

Marketing Social Network Advertising United States 179

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Are you a thought leader?

Small Business 167

Small Business Marketing PR Social Media 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). It’s Episode 3 my little “ Loveline for startups.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a social network (like Facebook). Small, initial efforts are ok.

Analytics 149

Analytics Marketing Audience Channel 149

Reid Hoffman

SEPTEMBER 8, 2020

Then, you can refine through testing different ads and web landing pages. If you referred a new PayPal user, we’d give you $10 and we’d give the $10 to the person you were bringing in the system, and that would serve the dual purpose of incentivizing virality and proving the utility of our payments system. You’re giving out money.”

Startup 36

Startup Silicon Valley Business Model Mobile 36

Both Sides of the Table

JANUARY 18, 2011

I am on record as saying that my opinion is that Web 2.0 I said as much in my post about The Future of Social Networking. “And importantly Web 2.0 “And importantly Web 2.0 But less considered is the fact that the success of the Web 2.0 companies versus the Web 1.0 And they still do.

Term Sheet 303

Term Sheet Mobile Cofounder Early Stage 303

mashable.com

OCTOBER 11, 2011

.” If you can’t think of a compelling format, go with something like, “I noticed you’ve covered location-based networks quite a bit at Publication X, and I think you’d be interested in learning about how my startup is changing that space by [fill in blank].” Latest Social Media News. Social Media.

PR 103

PR Startup Social Media Technical Review 103

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Both Sides of the Table

JULY 10, 2011

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. This turns out to be one of the real differentiators for Twitter. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.

Media 210

Media Los Angeles Russia Viral 210