Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

ConversionXL

JULY 20, 2019

There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. a sale, an email), the more important context becomes. Not necessarily.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily. The result?

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

JANUARY 28, 2013

Shows me again if the product is in stock. The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. Underneath are two, mostly likely stock, photos of Farmers "Chuck" and "Frank" bearing copy that is almost certainly lawyer-approved – it is bereft of any passion.

Web 164

Web Design Marketing Security 164

Up and Running

FEBRUARY 23, 2016

To supplement this guide, I interviewed two experienced farm hands: Gregory Heilers, previously an assistant farm manager, and Dr. Cindy Jones, the owner of Colorado Aromatics, a small herb farm in Colorado. If they’re hundreds of miles away, you’re going to struggle much more getting to market. Do they produce farm goods?

Colorado 60

Colorado Southern California Business Plan Oregon 60

mashable.com

JULY 18, 2012

After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. Result: sale was made. dMarc Broadcasting.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Iridion – Optimization Workflow Management for free. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Basically, jargon is like the cheesy stock photo of the copywriting world. Direct marketers know that the words you use do matter.

B2B 48

B2B Audience North America Boston 48