The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Deloitte’s Shift Index , which tracks economic competitiveness, has shown a long-run decline in a firm’s ability to retain market leadership. Channel saturation.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Startup 335

Startup Social Media Metrics Viral 335

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

OCTOBER 21, 2020

Driven by the current pandemic, smart entrepreneurs of all ages are jumping into the fray with new ideas, new recovery strategies, and discarding outmoded business models. I see it most in the newest generation of entrepreneurs (Gen-Y), who were shocked out of entitlement into action by an economic downturn.

Viral 430

Viral Revenue Distribution Cloud 430

Startup Professionals Musings

APRIL 3, 2016

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

The Next Web

DECEMBER 4, 2013

Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 With an innovative product in the consumer payment space, the company had viral-ready content. Take good care of them, and organic, viral sharing may welcome your product to the marketplace.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

APRIL 1, 2015

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 329

Social Media Metrics Viral Channel 329

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Marketing cost is not the best measure of success. A story of an app from nowhere to near dominance. Third: cost.

Viral 62

Viral Product Channel Audience 62

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 260

Marketing Viral Demand Channel 260

VC Cafe

MAY 13, 2014

Again and again (after a few drinks, of course) my European friends confided the same perception about Israeli startups: wonderful technologies, horrendous marketing. Danish entrepreneur and Skype funder Morten Lund said it best “any cabdriver in LA is better at marketing (than Israeli founders). Viral Projects.

Lean 162

Lean Viral Startup Marketing 162

The Next Web

DECEMBER 2, 2013

Therefore, if you want to bring an MVP ( Minimum Viable Product ) to market, Werdelin approximates that you’ll need $50,000 to $250,000 , depending on the skill sets of the developers and designers you hire. Luck, timing and social engineering are bigger components than most entrepreneurs care to imagine,” adds Werdelin. 3) Facebook.

Cost 168

Cost San Francisco New York City Ruby 168

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Customer 250

Customer Marketing Viral Demand 250

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? It was as much in reaction to my getting blank stares from entrepreneurs when I asked that question as it was for me to better understand the problem itself. of going viral that makes all the difference between failure and success.)

Viral 71

Viral Matching Syndicate Syndication 71

Startup Professionals Musings

DECEMBER 3, 2013

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power. Globalization.

Entrepreneur 257

Entrepreneur Global Viral Green 257

abovethecrowd.com

NOVEMBER 13, 2012

Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. A true marketplace needs natural pull on both the consumer and supplier side of the market.

Aggregator 101

Aggregator Marketing Software Review North America 101

Hunter Walker

FEBRUARY 20, 2024

What Happens When TikTok Is Your Marketing Department [David Segal/New York Times] – Was it organic? Here the focus is on Pink Stuff, a British cleaning paste, which was #CleanTok mainstreamed to a quadrupling of revenue ($125m annually) and distribution to 55 countries. Was it spon con? Was it both?

Founder Vesting 59

Founder Vesting Vesting Cap Table Founder 59

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. They looked nervous at having to speak with me impromptu and without the benefit of financial figures to scoff at, product pitches that they’ve seen 100 times and a market sizing to unpick. Page 1: Market Size. $3

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

APRIL 4, 2012

Driven by the recent recession, smart entrepreneurs of all ages are jumping into the fray with new ideas, new recovery strategies, and discarding outmoded business models. I see it most in the newest generation of entrepreneurs (Gen-Y), who were shocked out of entitlement into action by the recession. Respond rapidly to market shifts.

Entrepreneur 234

Entrepreneur Viral Revenue Distribution 234

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates&# can get extreme.

Marketing 84

Marketing Startup Small Business Viral 84

Steve Blank

NOVEMBER 16, 2009

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.

Customer Development 228

Customer Development Web Developer Customer 228

crowdSPRING Blog

AUGUST 6, 2017

With time and attention scarce, it’s difficult for entrepreneurs and small business owners to upgrade or learn new skills. There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Online learning takes many forms. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Startup Professionals Musings

OCTOBER 9, 2023

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Startup Professionals Musings

JANUARY 30, 2021

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Products too expensive for the market won’t succeed, and prices too low will leave you exposed. Match with competitor prices and market demographics.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The stories of tremendous growth in adoption with the promise of revenue later on has been enough to excite both entrepreneurs alike.

Distribution 100

Distribution Widget Viral Social Media 100

crowdSPRING Blog

AUGUST 6, 2017

With time and attention scarce, it’s difficult for entrepreneurs and small business owners to upgrade or learn new skills. There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Online learning takes many forms. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

Startup Professionals Musings

MAY 14, 2012

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Target market. Sales/Marketing.

Business Model 242

Business Model Distribution Viral Green 242

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. You know you want to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

MAY 1, 2013

Driven by the recent recession, smart entrepreneurs of all ages are jumping into the fray with new ideas, new recovery strategies, and discarding outmoded business models. I see it most in the newest generation of entrepreneurs (Gen-Y), who were shocked out of entitlement into action by the recession. Respond rapidly to market shifts.

Startup 247

Startup Viral Revenue Distribution 247

Startup Professionals Musings

JANUARY 29, 2011

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. The most common failures are solutions looking for a problem, lack of a defined market, and giving away the product. Target market. Sales/Marketing.

Business Model 246

Business Model Distribution Viral Green 246

ReadWriteStart

APRIL 4, 2023

These fees are charged to cover the costs of operating the crowdfunding platform, including marketing, payment processing, and customer support. Additionally, some crowdfunding platforms may charge additional fees for certain services, including offering marketing and admin support. Inbar Madar , Founder and Business Consultant, M.I.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. I guess it wasn’t in their DNA.

XML 349

XML Curation RSS Viral 349