Distribution, Hiring, Metrics and SEM

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

MARCH 25, 2016

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. The metrics were good but we wondered how much better they would be when we expanded our product. ” Are you going into an industry (say, music?)

Startup

Startup Seed Money DC Software Review

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue

Revenue Acquisition Channel Campaign

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment Agile Lean

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition

Acquisition Cost Customer Entrepreneur

Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Lean

Lean San Francisco Startup Continuous Deployment

Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel.

Sales

Sales Silicon Valley RSS Las Vegas

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Audience

Audience San Francisco Continuous Deployment Lean

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Customer Development

Customer Development Engineer San Francisco Developer

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games. More of the same.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), The metrics you’ll be using. Archive and distribute the learnings. Why You Should Distribute.

Marketing

Marketing Distribution Retention eCommerce

On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment Lean DC

How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Customer Lean Continuous Deployment

Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Developer Continuous Deployment DC

Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment Lean DC

Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

So one of the first things we did was to hire an Oracle expert and get to work. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. I was building a new startup in 1999, and wanted to do it right.

San Francisco

San Francisco Technology Continuous Deployment Lean

Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment DC Lean

Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.

San Francisco

San Francisco Continuous Deployment Lean DC

How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment Lean DC

Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco

San Francisco Continuous Deployment Lean DC

Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

CTO

CTO Fractional CTO CTO Hire Technical Review

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

Joel is focused on the fact that in many environments, programmers are considered "just the hired help" akin to manual labor, and not treated properly. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution

Distribution San Francisco Lean Continuous Deployment

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] That can then be distributed through owned, earned, and paid, right? [07:17] What is you cross-channel acquisition strategy? [11:13] 11:13] Why is video an important part of your content strategy? [14:00] Like, is there demand for this content?

Channel

Channel Acquisition Framework B2B

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do? I am a little curious here.

San Francisco

San Francisco Lean Retention SEM

The Direct-to-Consumer Checklist

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? Important metrics to track include customer count, average order value (AOV), retention or repeat purchase rate, ad spend, paid CAC, weighted average CAC, rolling LTV estimates, and more. What about appealing to a certain lifestyle category? Will your sales follow seasonal or cyclical trends?

Technical Review

Technical Review Software Review China Acquisition

Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

MogileFS - "Distributed (meta) file system. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Three of my favorite: memcached - an in-memory object caching system. Pay less for storage.

Open Source

Open Source San Francisco Continuous Deployment Lean

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco

San Francisco Lean Continuous Deployment DC

You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

I used to think a giant flat-panel screen that broadcast our companys key metrics would be what was required to get everyone to pay attention to them. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Lean

Lean San Francisco Continuous Deployment Startup

Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Product Development

Product Development Developer San Francisco Product

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

How to Decrease the Odds That Your Startup Fails

Trending Sources

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Lessons Learned: Just-In-Time Scalability

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Lessons Learned: The lean startup

Smarticus — 10 things you could be doing to your code right now

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Andrew Chen: Growing renewable audiences

Lessons Learned: Customer Development Engineering

Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Lessons Learned: Lo, my 5 subscribers, who are you?

Lessons Learned: The one line split-test, or how to A/B all the time

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

On deployment

How to listen to customers, and not just the loud people

Lessons Learned: Test-Driven Development as andon cord

Lessons Learned: Greasemonkey compiler

Waves of technology platforms

Marc Prensky's Weblog: Cell Phones in Class

Not crossing the chasm

How to Usability Test your Site for Free

Seth Godin: How often should you publish?

Lessons Learned: What does a startup CTO actually do?

Lessons Learned: SEM on five dollars a day

Lessons Learned: A new version of the Joel Test (draft)

How to get distribution advantage on the iPhone

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Lessons Learned: The App Store after the gold rush

The Direct-to-Consumer Checklist

Lessons Learned: Great open source scalability tools from Danga

Lessons Learned: Q&A with an actual reader

You don't need as many tools as you think

Lessons Learned: The lean startup comes to Stanford

Thoughts on scientific product development

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