Distribution Media Portfolio PPC 
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
crowdSPRING Blog
MAY 23, 2014
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. Find Out How – crowdspring.co/1j0S8nO.
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Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.
crowdSPRING Blog
JULY 19, 2013
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media?
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.
Occam's Razor
OCTOBER 24, 2016
To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. It is hard to optimize for the entire portfolio.
Occam's Razor
SEPTEMBER 29, 2009
For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. A portfolio of seven strategies that you can use in the ultimate quest for any online marketer / analyst: measuring branding campaigns.
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