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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. Distribution framework.

Agile 139
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role.

Campaign 149
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The Impact of Community

Duct Tape Marketing

They're hard to forget your last name. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. Meaning events, magazines, blogs, they read, so you could distribute your content there. It's all about standing out.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” [via To secure information (email address, name, phone number, etc.). With content marketing.

Demand 91
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Someone Stole My Startup Idea – Part 3: The Best Defense is a Good IP Strategy

Steve Blank

Or it can be your brand , logo or domain name. Copyright gives you the right to prevent others from copying, distributing or making derivatives of your work. patent rights are forfeited if you wait greater than 1 year after: - Disclosure in a printed publication: Red flags: White paper, journal/conference article, Web site.

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Out of the Crisis #26: Brian Armstrong of Coinbase on cryptocurrency, being mission-oriented, and institution building

Startup Lessons Learned

Can institutions be totally distributed or should they be rooted and loyal to a certain community or geography? Brian Armstrong : My name is Brian Armstrong. BA : Yeah, well, the first time I saw the Bitcoin white paper, I saw it on Hacker News, which is a website that YCombinator runs. ER : So I want to go back.

IPO 113
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.