Startup Professionals Musings

MAY 6, 2023

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

SBA 300

SBA Venture Capital Business Plan Social Media 300

Startup Professionals Musings

DECEMBER 5, 2010

Until the company name is a famous brand, you are the brand. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology.

Startup 230

Startup Affiliate Advertising Technical Review 230

Startup Professionals Musings

AUGUST 14, 2020

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

Steve Blank

MARCH 15, 2017

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 316

Startup PR Public Relations Channel 316

Duct Tape Marketing

AUGUST 23, 2023

They're hard to forget your last name. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. And I said, if he ever became an entrepreneur, he would want to trademark his name. It's all about standing out.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Pascal's View

JULY 1, 2014

Can you name five benign dictators who have ruled successfully for any meaningful period of time (non-fiction)? Can you name five successful, long serving CEO’s (excluding Warren Buffett ) whose governance histories are free of the “high-beta” associated with outliers such as Larry Ellison and Steve Jobs ? It’s not easy.

Government 62

Government Technical Review Venture Capital Leadership 62

Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

ConversionXL

JUNE 16, 2022

For example: Content asset Customer journey stage Goal Distribution channel Blog post Awareness, consideration Answer a commonly asked question, promote product Website, Medium, LinkedIn Explainer video Consideration Contribute to an existing conversation YouTube, Facebook White paper Decision Promote a product Press release, industry publication.

Campaign 149

Campaign CTO Marketing Social Media 149

Steve Blank

DECEMBER 10, 2009

Or it can be your brand , logo or domain name. patent rights are forfeited if you wait greater than 1 year after: - Disclosure in a printed publication: Red flags: White paper, journal/conference article, Web site. You can protect business processes, know how, customer information, product road map. In the U.S.

Intellectual Property 219

Intellectual Property IP Software Review Non-disclosure Agreement 219

Startup Professionals Musings

MARCH 16, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

AUGUST 22, 2014

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest big opportunities, such as alternative energy, global warming and technology trends.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

YoungUpstarts

MARCH 1, 2018

A familiar name to anyone who’s ever heard of – or invested in – the digital currency platform called Ethereum, Vitalik Buterin – a Russian-Canadian programmer and writer – is the face behind the co-creation of a financial platform that is often heralded as a potential successor to Bitcoin. Vitalik Buterin.

Africa 145

Africa Forecast .Net Technology 145

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Your reputation is at stake so every post with your name on it should be original. It is required to be short, informational paragraphs and deliver the crux of news interestingly. Successful content writers don’t pick random subjects.

HTML 113

HTML Social Media SEO Algorithm 113

Startup Professionals Musings

JANUARY 17, 2013

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 265

Marketing Viral SEM Startup 265

This is going to be BIG.

OCTOBER 28, 2016

If you want to get press, or speak at a conference, or just get your content strategy going, bite sized chunks of this narrative can be turned into posts of their own, slides, white papers, video interviews, etc., Because it’s [COMPANY NAME]’s model ([WHAT MAKES YOUR MODEL DIFFERENT]) that sets them apart. Why should we care?

Founder 60

Founder Technical Review Naming Framework 60

YoungUpstarts

DECEMBER 31, 2018

He told me that because there was no business background in my family, I should stay in school and get lots of letters behind my name and I took that advice to heart. That brings me back to ideas, because you can learn so much from reading trade magazines, journals, white papers and books. It all helps to kickstart the brain.

Partner 127

Partner Venture Capital United States Canada 127

Startup Professionals Musings

AUGUST 28, 2016

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

Marketing 120

Marketing SBA Startup Venture Capital 120

Duct Tape Marketing

JANUARY 30, 2024

So there are a lot of free resources, articles, white papers, videos@strategyskills.com, so strategy skills.com, lots of free resources there. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. I appreciate it. John (20:57): Awesome.

Campaign 71

Campaign Leadership Differentiation Email 71

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast.

Employee 76

Employee Technical Review Advisory Board Sales 76

Startup Professionals Musings

DECEMBER 7, 2010

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 235

Marketing SEM Startup Viral 235

Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 146

Marketing SEM Viral Social Media 146

blogs.computerworlduk.com

JANUARY 15, 2011

Formed in the name of "preventing lock-in" mainly as a competitive action by IBM and Microsoft in the midst of unseemly political knife-play with Sun, they went on to create massively complex layered specifications for conducting transactions across the Internet.

Web 51

Web Open Source Architecture Internet 51

ConversionXL

NOVEMBER 4, 2011

You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. Structured Approach by RedEye. Prioritize tests by potential value and cost. Invesp Conversion Framework.

Conversion 109

Conversion Framework Technical Review Sales 109

YoungUpstarts

SEPTEMBER 10, 2015

There’s nothing like putting a face with a name to build a stronger relationship with a customer or prospect. You can send links to content such as white papers or articles to generate excitement prior to an event. Just remember that the focus should remain on building relationships rather than applying a hard sell.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. Enter your name and email address below and I'll send you periodic updates about the podcast. And it turns into actually a flywheel.

Community 82

Community Framework Advisory Board Viral 82

YoungUpstarts

SEPTEMBER 2, 2015

For example, name Stage One, “Awareness”. In “Awareness”, leads should be interacting with news stories, banner ads, white papers, social media communities and receiving a newsletter. Next, map out on a third parallel timeline the buying process of the average customer. Create buying stages for the sales funnel.

Customer 100

Customer Sales Cycle Campaign Social Media 100

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? What brand names and sources are considered safe and gold standard? Think about where you get the most important news in your industry. YouTube videos? Press releases on a random public relations website? In most cases, probably not. Is it common to ask questions, and share information?

Audience 159

Audience Framework Community Search 159

crowdSPRING Blog

FEBRUARY 10, 2010

You’ll name your own price and schedule and you’ll pick from actual entries to your project, not bids and proposals. Company names. Need help naming your new startup or small business? Product or service names. Already have an established business but need a great name for a new product or service?

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper.

Agile 139

Agile Social Media Audience Software Review 139

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. And a lot of my experience is not with the, you know, not with something you can hold in your hand.

Product 61

Product Framework Technical Review Cofounder 61

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Growthink Blog

NOVEMBER 2, 2016

First, through featuring these insights across the company's various marketing platforms - in its marketing and sales collateral, its white papers and case studies, in its email newsletter, and potentially in the its tag line and logo.

Conversion 48

Conversion Los Angeles Europe Acquisition 48

Duct Tape Marketing

JANUARY 1, 2019

It’s also possible to use the tool to personalize the email, setting it to auto-populate with name, company, and job title based on the information you have in your database. For prospects, you can establish a set of prospecting emails that slowly and methodically introduce them to your company and the problems you can help them solve.

Customer 76

Customer Marketing Email Channel 76

Up and Running

FEBRUARY 17, 2012

Other analysis indicates that Pinterest (okay, maybe they could have come up with a better name for this site) is obtaining more than 7 million visits monthly. A recent Shareaholic report states that Pinterest currently drives more referral traffic than the likes of LinkedIn, Google+ and YouTube combined.

Social Media 85

Social Media Social Network Networking Small Business 85

Duct Tape Marketing

FEBRUARY 22, 2017

You should not have to explain the step-by-step process for email research, as this is the mainstay of the trade, and any specialist worth their salt should know the basic process for hunting down addresses based on names and company details. Best practices: Include custom fields in your subject line (usually the company name suffices).

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

JULY 8, 2013

Set-up alerts in services such as Mention or Talkwalker for the names of companies and individuals you compete with. Download all published ebooks, research and white papers. Your competitive research plan. Follow some or all of these items in an effort to build you competitive listening station.

Dividend 75

Dividend SEO Social Media RSS 75