Remove Document Remove Metrics Remove PPC Remove Revenue
article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Your sponsor proposal document or webpage is a deal-maker or a deal-breaker. The sponsor proposal is the most important, but least-understood, document in the sponsor industry. Source ).

Audience 139
article thumbnail

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? Do this at the very minimum for the 20% of the campaign that are responsible for 80% of your traffic / revenue. If they are like every other company that obsesses with PPC and Yahoo!

Analytics 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Calculate LTV as: Average revenue per customer / churn = Customer lifetime value. customer retention ).

article thumbnail

The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. perhaps branding is super important to you right now or the PPC channel) as possible.

article thumbnail

5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. We have thousands of affiliates who generate over six figures in revenue each month. In the case of our Supermetrics product, pulling data into your reporting systems is done by running queries.

article thumbnail

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Improve Your Site’s Ad Revenue with AdSense Data. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132
article thumbnail

Web Analytics: An Hour A Day

Occam's Razor

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If