Download Metrics PPC SEM 
Up and Running
MARCH 3, 2021
Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). However, you have to have a predictable traffic stream (ie PPC) and even then it is rough.
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ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.
Occam's Razor
DECEMBER 6, 2010
In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. Not only will I tell you about them, I'll give you downloadable links so you can get going right away! You can use them as is, or, better still, you can download and adapt them to your unique business needs.
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Download a spreadsheet with this sample data: ( Google Docs | XLSX ). Themes Improve Quality Score and Ad Rank Metrics.
Occam's Razor
JUNE 4, 2012
In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. If you use Google Analytics then you can download these reports directly into your account and starting having immediate sexy data fun. Checkout the detailed course description by clicking on the Curriculum tab.].
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. 3 Awesome, Downloadable, Custom Web Analytics Reports.
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