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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. Read on to find out what exactly the “gap” in the Traction Gap Framework is and why traversing that gap is so critical to your success.

Cleveland 150
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Growth marketing is about process over tactics.

Marketing 115
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. While we were going to teach theory and frameworks, these students were going to get a hands-on experience in how to start a new company. The Lean LaunchPad class was scheduled to meet for three hours once a week.

Lean 298
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Let’s set up a framework. So if your costs are $500,000 per month and you have $350,000 per month in revenue then your net burn (500-350) is equal to $150,000. Plus, most early-stage M&A fails so this isn’t likely a good use of capital for a young company). Here’s overall what you need to know.

Burn Rate 383
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5 Ways Startups Can Reduce Development Costs & Shorten Time To Market

YoungUpstarts

Longer, costlier cycles drain cash on hand while delaying the onset of crucial revenue streams. These five strategies are proven to work for early-stage companies in a variety of industries — including, perhaps, yours. Stay Lean and Low. They quite literally can’t afford to wait.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” However the Customer Development Model and the Lean Startup work equally well for startups on the web.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

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