Steve Blank

MAY 28, 2009

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The implications for entrepreneurs is that each of these (market risk versus invention risk,) require radically different financing models, a different type of venture investor, different timing for hiring sales and marketing, etc.

Vertical 162

Vertical Silicon Valley Marketing Customer 162

YoungUpstarts

DECEMBER 7, 2017

Two conditions that do matter to your startup’s out-year viability are the cost and length of its product development cycle. Startup founders counting the days until break-even or actively seeking outside capital must focus on streamlining their development cycles. Focus on Your Minimum Viable Product.

Cost 100

Cost Developer Small Business Administration Marketing 100

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

ConversionXL

JANUARY 18, 2022

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing teams spend most of their time liaising with product teams (88.3% Use product marketing to boost reach and sales.

Marketing 110

Marketing Product Audience Equity 110

Austin Startup

NOVEMBER 30, 2017

It follows up on my posts discussing why early stage startups should — or should not — move to Silicon Valley. Should Early Stage Startups Move to Austin because of Competencies? Should Early Stage Startups Move to Austin because of Competencies? Austin is also home to creatives of all stripes.

Early Stage 48

Early Stage Austin Silicon Valley Intellectual Property 48

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.

Technology 143

Technology Silicon Valley Fractional VPE Part-Time VPE 143

David Teten

AUGUST 19, 2019

In addition, I’ve noted a few multi-product lending firms, e.g., Kapitus and United Capital Source , which provide RBI as one of many structural options to companies seeking capital. . We have a special program if you are pre-seed and need product development. Alternative Capital. “ You qualify if you have $5k+ MRR.

Revenue 60

Revenue Technical Review Software Review Equity 60