Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. The implications for entrepreneurs is that each of these (market risk versus invention risk,) require radically different financing models, a different type of venture investor, different timing for hiring sales and marketing, etc.
Version One Ventures
SEPTEMBER 17, 2013
Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved.
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Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
YoungUpstarts
DECEMBER 7, 2017
Two conditions that do matter to your startup’s out-year viability are the cost and length of its product development cycle. Startup founders counting the days until break-even or actively seeking outside capital must focus on streamlining their development cycles. Automate Repetitive Processes & Deploy Simulation Software.
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
APRIL 23, 2018
When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. billion in sales in today’s dollars). Yet, you never hear who built GM to that size.
ConversionXL
JANUARY 18, 2022
Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing teams spend most of their time liaising with product teams (88.3% Use product marketing to boost reach and sales.
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