www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Hippoland

FEBRUARY 12, 2018

The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. high lifetime value) price such that you can get customers through partnerships / outbound sales / lead gen + inside sales / etc which generally also have some fair cost to acquire customers.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? For a startup, having great sales DNA is a wonderful asset. But here’s where a truly great sales artist comes in.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

So we know from this that the problem is not the quality of those sales people. They also know precisely how much additional traffic will need to be generated to reach the growth targets, and how many sales people are needed at a given productivity level, etc. SolidWorks 2: The best VAR management program in the world?

Metrics 55

Metrics Design Entrepreneur Startup 55

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48