Remove eCommerce Remove Internet Remove PPC Remove Social Media
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The Importance Of Company Branding And How To Market It

YoungUpstarts

Consumer behaviour is changing ; consumers who may have been hesitant to shop online before lockdown are now using the internet to purchase just about everything from their weekly shop to their favourite craft beer. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media.

Marketing 147
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Steps to Improve the Results of Google Ads

The Startup Magazine

Not every brand is leveraging PPC marketing these days, meaning that it could be a great opportunity to gain an advantage over your competition. The main point is that you need to persevere and continue looking for long tail keywords and ones that could be considered as hidden PPC marketing gems. Step #6 – Look at Competition.

PPC 111
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Creative Ways to Advertise Your Business

The Startup Magazine

You may not realize it, but you’ll see potentially hundreds of ads browsing the internet, not to mention any ads you see while you’re out and about or in stores. This is especially true if you run an ecommerce shop and don’t have any brick and mortar locations. Social media ads and PPC ads are a dime a dozen.

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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. Hostname [Domains with your GA code]. Deep breath.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? Again, important.

Framework 163
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Untagged campaigns (search, email, display, social media etc). Not a great situation right? put traffic into Direct).

Analytics 122
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10 Tested Tips to Improve Ecommerce Conversions Without Going Broke

Duct Tape Marketing

There are a couple ways for an ecommerce company to increase performance. Quantifiable Data – Most internet users are naturally suspicious of claims made by businesses on their websites. Build Trust – The internet can be a scary place to do business with hackers causing problems and companies unable to fulfill their orders.