Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. s web master resources.] Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? PPC works for Think and See stages. You get to ask two questions: 1.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 17, 2022

For overall web analytics: Google Analytics 2. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The number of visitors from different places on the web (e.g., For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. Fruition Internet Marketing. Bonus: Web Analytics Data Sampling 411. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 14, 2013

Forums might have been around since the dawn of the internet but believe it or not people still use them and they also provide a great source of information for increasing conversions. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites. Don’t Forget the Forums.

Conversion 103

Conversion Cloud eCommerce Search 103

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. Web Analytics Analysis. Web analytics analysis is next. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JULY 19, 2013

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. of Top 500 Internet Retailers are doing this already).

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

JULY 15, 2014

screenshot of Internet Advertising Bureau UK Slideshare. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7 If you have a “money back” guarantee, then after that period is over.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. 10 Ways the Internet Is Destroying You” (ListVerse). The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. challenge : Monitoring software (overt or covert) was built when the Web was static and page-based.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Duct Tape Marketing

MARCH 24, 2016

It’s the time taken to load the necessary HTML after a request is made from a web browser. Identify and fix performance bottlenecks by consulting your web framework’s documentation. You are spending a lot of money on development, SEO, PPC, and other marketing activities that get people to your website.

Caching 28

Caching HTML Flash Hosting 28

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Joel Harvey: Essential Ecommerce Optimization Techniques. Impression, visitor, web form, post-web.

San Antonio 86

San Antonio Metrics B2B Analytics 86