VC Cafe

FEBRUARY 7, 2011

While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Up and Running

JULY 26, 2016

For ecommerce, this is based on transaction size, commission, and chances of the user returning. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. The Internet is full of case studies steeped in shitty math.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MAY 4, 2016

Further Reading: The Ultimate Guide to eCommerce Email Marketing. SEM Rush – Find profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Further Reading: SEO Category on Duct Tape Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

DECEMBER 2, 2015

The main difference, however, lies in the variability of internet traffic. The internet is full of case studies steeped in shitty math , and most of it (if they even release full numbers) is because they judged a test on like 100 visitors per variation and 12 vs 22 conversions. PPC/SEM campaign. for Control. End: no difference.

Technical Review 48

Technical Review Analytics Framework Software Review 48