Remove eCommerce Remove Media Remove Metrics Remove Vertical
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. Publicly poll your fans on social media platforms, such as Instagram, Twitter, and Facebook, to ask them what content they are interested in right now. This will encourage them to purchase your products while staying safely at home.

Marketing 171
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How To Build a Custom Sales Report Dashboard in Google Data Studio

Up and Running

The templates you can access include the following: Google Ads Search Performance Overview Google Ads Campaign Performance YouTube Channel Report Google Analytics Audience Overview Ecommerce Store performance. Identify your metrics. Each data source that you link to your dashboard measures a set of metrics. Time series chart.

Sales 137
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). But conversion rate alone is not a success metric. Image Source.

Mobile 48
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

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Startup CEO New Years Resolutions

Lightspeed Venture Partners

Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. For media sites like ours you are either growing traffic or or you are dying.

Stealth 60
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), None of the four other methods are advisable.

Analytics 133