Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

David Teten

APRIL 1, 2021

This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60

Metrics Analytics Non-Compete Search 60

Hearpreneur

JANUARY 4, 2019

Our business is all about social media data analysis, and the amount of that data almost doubles each year! This technology helps brands have a glimpse into their consumer lives – even though the brand is not mentioned explicitly in their social media posts, but is only present in the photos they publish. 8- Two goals .

Entrepreneur 122

Entrepreneur Social Media Vertical SEO 122

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. To find the right balance, follow what Hootsuite calls the social media “Rule of Thirds”: “? Image source.

Marketing 134

Marketing Audience Social Media Algorithm 134

Up and Running

SEPTEMBER 15, 2021

The balance of the connectors partners with Data Studio, allowing you to draw data from social media, search engines, CRMs , and other external, non-Google-related channels. Identify your metrics. Each data source that you link to your dashboard measures a set of metrics. Sales performance is measured against preset goals.

Sales 137

Sales Metrics Customer Analytics 137

ConversionXL

OCTOBER 25, 2018

For marketers, SLAs typically redefine “leads” from simple metrics like form fills to marketing-qualified leads (MQLs) —those that are a “good fit” and “sales ready.” A social media specialist shares the content. What is the spend on the people, software and media? Internal SLAs are common in demand generation.

Demand 132

Demand Vertical Campaign Channel 132

Haystack

DECEMBER 29, 2018

Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. In 2017, we learned about how social media feeds were used to surface biased or planted information. 2/ The Scooter Phenomenon. 1/ Social Network Interference.

Technical Review 165

Technical Review Venture Capital Russia China 165

ReadWriteStart

MAY 24, 2018

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I We have to show actual versus perceived value,” Young says.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

ConversionXL

SEPTEMBER 17, 2021

You can see this in everything from its website: To its social media: Regardless of how or where you find Mailchimp online, the company’s branding always delivers a consistent perception of a company that aims to help small businesses “ look pro and grow. ”. We impart our expertise with clarity, empathy, and wit.”. Who can argue with that?”.

Campaign 109

Campaign Social Media Audience Channel 109

Mucker Lab

OCTOBER 12, 2016

So when an investment thesis becomes popular, when a new technology becomes available, when a new media consumption platform becomes dominant, if we believe in the trend, we have to “seed” an investment within the first three years and hope to “harvest” 5–10 years later. Vertical integration of different funding risks.

Harvest 60

Harvest Vertical IPO Early Stage 60

Steve Blank

NOVEMBER 21, 2015

The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) For example, US Steel had integrated vertically and was involved in the mining of the iron ore all the way to the production of various steel products, e.g., nails.

Silicon Valley 120

Silicon Valley Venture Capital United States Technical Review 120

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. What VCs most typically talk about are: – Industry expertise.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). But conversion rate alone is not a success metric. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Growthink Blog

FEBRUARY 27, 2010

Or will the convergence of content, internet, mobile applications, games and social media be the onrushing asteroids that will soon destroy the movie dinosaurs? movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant? Nothing is more important to U.S. Has the U.S.

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

ConversionXL

JUNE 20, 2019

Indeed, DailyMotion viewers have expressed frustration at the overload of ads: DailyMotion is another distribution option for media companies seeking to monetize content, especially if they’re located in one of the platform’s top countries. Beyond that, the use case is less compelling. Pricing : Free, regardless of upload volume.

Hosting 127

Hosting Video Technical Review Software Review 127

Lightspeed Venture Partners

JANUARY 6, 2011

Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. For media sites like ours you are either growing traffic or or you are dying.

Stealth 60

Stealth Startup Lean Cofounder 60

Growthink Blog

JUNE 19, 2010

NEW media has become the home of innovation and imagination. Or will the convergence of content, internet, mobile applications, games and social media be the onrushing asteroids that will soon destroy the movie dinosaurs? movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant?

Los Angeles 76

Los Angeles Silicon Valley Technical Review IP 76

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Duct Tape Marketing

JUNE 14, 2012

Create Twitter lists for clients, competitors and key media contacts. Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Find and signup for an email service provider (ESP) – I can recommend Infusionsoft, MailChimp, Constant Contact, AWeber and Vertical Response as I’ve used each.

Software Review 73

Software Review Social Network Social Media Analytics 73

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Up and Running

JULY 26, 2016

This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics. This optimization results in emails with an open rate greater than 60 percent and a click through rate greater than 20 percent—an unimaginable metric if we were just sending emails blindly. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

Brandanew

JULY 10, 2015

However, there are still some key engagement metrics that you need to map to learn how to measure your content or social engagement. Choose the right engagement metrics to measure using the right tools! all have different key engagement metrics. all have different key engagement metrics.

Retention 100

Retention Metrics Social Media Analytics 100

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. In my case I'm looking at Social Media (boss LOVES social!), The best way is to segment these metrics and then set individual targets for your most important segments. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 3, 2020

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. News is an especially challenging vertical since no site owns a newsworthy event.

SEO 122

SEO HTML Technical Review Caching 122

The Next Web

SEPTEMBER 22, 2013

If you pick one vertical and do it well, other folks will find you. This is the flip-side of the above advice, but when you start seeing your metrics turn positive, be prepared to invest and grow rapidly. Find your niche. I’d say the best advice would be just to get started and once you find something, focus and execute. Scale rapidly.

Cofounder 164

Cofounder Founder Startup Bootstrapping 164

Hearpreneur

MAY 22, 2020

We have already pivoted to manufacturing trailers for other verticals. Maybe you have a goal to reach a certain number of followers on social media. Without the need to focus on the day-to-day operations, we’ve been energized by refocusing our time on the big picture, the future, and strategic planning. And it’s so true.

Entrepreneur 117

Entrepreneur LLC Cofounder Mexico 117

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Their industry didn’t exist as a category on Medium; you’d never see “#moisturemanagement” trending on Twitter.

B2B 133

B2B Marketing SEO Search 133

Austin Startup

SEPTEMBER 29, 2018

Now at Bazaarvoice we have acquired Longboard Media, which in a way concludes our original vision in our first business plan. one that got us into a new vertical or geography or product line. But it was the dot-com craze and all of the metrics (eyeballs, pageviews, etc.) that counted back then were squish at best.

Bootstrapping 52

Bootstrapping IPO Business Model Software Review 52

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. The VC Software Stack — the Untouched Vertical. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone. Snap’s revenue is a function of two numbers: number of users, and average revenue per user (ARPU).

Valuation 48

Valuation Technical Review Forecast Social Network 48

Steve Blank

APRIL 9, 2009

And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. It wasn’t measured by how busy you were, it was measured by results. I couldn’t care less about those.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

A Smart Bear: Startups and Marketing for Geeks

JANUARY 13, 2015

Often your best estimate of any metric or market behavior or business model component is at best accurate within a power of ten, for example “expected conversion rate between 0.5% Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on.

Business Model 120

Business Model Affiliate Startup Bootstrapping 120