Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. This answer has to be correct and complete, and can be displayed in a relatively small amount of space: the size of a mobile phone screen. Satisfying search intent is Google’s fundamental goal.
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