eCommerce Naming PPC SEM 
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Blog Lead Generation Adwords Ppc'
ConversionXL
MARCH 29, 2017
Some secret growth hack or silver bullet that skyrocketed them to household names. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), via Ecommerce Growth Masterclass).
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Occam's Razor
AUGUST 22, 2011
I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello, My Name is Avinash. How Do I Measure Success? Find Love (/Insights).
ConversionXL
DECEMBER 13, 2022
Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 The name of the game is iterative testing , so if you were on to something, try a few iterations. Often, you’ll see results vary wildly in the first few days of the test. for Control.
Occam's Razor
DECEMBER 6, 2010
My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.
Occam's Razor
JUNE 6, 2007
Experimentation & Testing (A/B, Multivariate, you name it). The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. It is a book about Web Analytics 2.0. Qualitative and quantitative.
Occam's Razor
JULY 1, 2008
While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Well just assume. :).
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