ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. Backend keywords.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 13, 2022

This can result in calling a result early due to “spotting a trend” (impossible). Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Server-side tools render code on the server level. Regression to the mean. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The reviews prove it. Image source. It’s a clever tactic.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Like this show?

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. This View should have only features that involve collecting data directly from trackers or Google: Ecommerce, Site Search, Webmaster Tools, AdSense, and Adwords. image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Just a different name for it.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 26, 2020

Scanned QR codes. Initially created by Urchin Software, which was acquired by Google to build Google Analytics, Urchin Tracking Modules (UTMs) are a set of five query parameters that we can append to a link pointing to our website. The utm_source value tells Google Analytics the name of the website with the link that the user clicked.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 19, 2013

Billion lost in 2009, to $9 Billion in 2011, the amount of money lost due to cart abandonment has been climbing rapidly over the last few years. My instinct says this is likely due to lower priced carts contain higher amounts of commodity goods, so searchers abandon specifically to find a better price elsewhere. The truth is, from $1.2

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

DECEMBER 2, 2015

This can result in calling a result early due to ‘spotting a trend’ (impossible). Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 PPC/SEM campaign. Regression to the Mean. for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 16, 2016

One day, I had never heard anyone even mention the name and the next everyone was talking about it. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. In fact, he suggests blocking off an entire hour of your time every week to… Review your KPIs and update your growth focus.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. They back their claim and their value proposition (“Our software helps eCommerce stores turn their customer service into a money-making operation.”) I’d argue this lift was due to the speed / readability improvement.

Greece 48

Greece PPC Audience Retention 48