Smartphones – The Crucial Thread In The Fashion Retail Marketing Mix?
YoungUpstarts
MAY 12, 2013
'by Malcolm Pinkerton, Senior Director and Senior e-Commerce Analyst from Planet Retail. With the proliferation of blog shops and rise of online shopping in Singapore – and in Asia – the casual observer might be forgiven for thinking the brick and mortar shops will go the way of the Dodo. That’s not the case. Yes, consumers enjoy the convenience and choice of online shopping, but they will always love the sociability of visiting enticing and compelling stores.
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