Brandanew

NOVEMBER 26, 2015

All of us here at Brandanew, wish you a great holiday. Happy thanksgiving from our family to yours. We’re immensely grateful for your support and love. “Thanksgiving is here, so our minds have turned. To what time has taught us, to what we’ve learned: We often focus all our thought. On shiny things we’ve shopped and bought. We take our pleasure in material things, Forgetting the pleasure that friendship brings.

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YoungUpstarts

NOVEMBER 26, 2015

By Nicole Laurrari, President, The EGC Group. One of the biggest challenges facing young leaders today is managing members of their teams who are literally old enough to be their parents. The age difference becomes a gauntlet that Gen Y managers aren’t comfortable taking on and instead they tend to handle the situating in a limited number of ways. From what I’ve seen of the youthful managers I’ve worked with in the NY ad agency scene, they generally fall into two groups.

Employee 100

Employee Management Dividend Advertising 100

The Next Web

NOVEMBER 26, 2015

This post was written by Jason Li and Herbert Lui. It’s a sample strategic side project teardown. Jason and Herbert will be doing monthly comprehensive teardowns of strategic side projects in this mailing list. Sign up to learn more In an age when attention is scarcer than ever, side project marketing gets your company eyeballs. Yet because side projects by definition are exploratory and unconstrained, the term isn’t thoroughly defined.

Revenue 95

Revenue Web Entrepreneur Marketing 95

The Equity Kicker

NOVEMBER 26, 2015

The first problem with bubbles is well known. Valuations crash, lots of companies aren’t able to raise money and go bust, and most of the good ones are only able to raise smaller amounts of money and have to layoff staff. Bubbles are brilliant for companies that exit before the burst, but for the rest they bring a lot of pain. There’s a second problem though, and that is overfunding of whole industries.

Valuation 82

Valuation Restful Partner Startup 82

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

Startup

Hunter Walker

NOVEMBER 26, 2015

I was DMing Wharton Professor Adam Grant before he even finished delivering the talk describing different startup hiring models and their correlation to success or failure. “Adam, what was the research you were referring to?” I was almost afraid to look at his reply, like Indy averting his eyes when the ark is opened. This is too much for us to know!

IPO 74

IPO Hiring Employee Startup 74

Berkonomics

NOVEMBER 26, 2015

We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get to clear messaging. It starts with “discovery,” the process of finding the strengths of the company in the minds of all stakeholders.

Advertising 58

Advertising Audience Email Developer 58

entrepreMusings

NOVEMBER 26, 2015

I think many of us are very blessed to be when and where we are right now in the timeline of human existence. There are others of us who still seem to be living in the dark ages of hate and anger. And sadly, many still living in poverty, financially and/or emotionally. I wish for them and us the continued light of compassion, understanding, and psychic freedom that has helped humanity get through dark times before.

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YFS Magazine

NOVEMBER 26, 2015

Entrepreneurs and investors have one thing in common. They both want to get the most for their money.

Startup 67

Startup Entrepreneur Angel Investor Venture Capital 67

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Fortunately, the Internet makes collecting metrics remarkably simple.

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Metrics Customer Acquisition CPA 39