Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. The all encompassing Internet does provide opportunities but not when we create a content stealing epidemic. Content marketing and growth hacking are not mere buzzwords in hopes of fast movement but need time investment (and therefore money) on creating originality or quality experiences.

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Up and Running

MAY 29, 2015

First, allow me to deal with a very common problem: Business owners are often afraid to forecast sales. But, you shouldn’t be. Don’t think there is some magic right answer that you don’t know. Don’t think that it’s a matter of training you don’t have. It doesn’t take spreadsheet modeling, much less econometric modeling, to estimate units and price per unit for future sales.

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crowdSPRING Blog

MAY 29, 2015

Too weird, right? Metallica? Mellow? But perhaps a great way to start the weekend, am I right? A hard act to follow, perhaps, but get yourself ready, because it’s time now for our weekly Roundup! This week’s set of lovely links and attractive articles that we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account ) is keyboard perfection!

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Startup Professionals Musings

MAY 29, 2015

Image via Pixabay.com Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions.

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Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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YoungUpstarts

MAY 29, 2015

by Andy Roe, General Manager of SurePayroll, Inc. Perhaps almost as exciting as starting a new business is making your first hire. The feeling of actually being able to employ someone is very gratifying. So the last thing you want to do is have it all go wrong by hiring someone who’s a bad fit, making mistakes with their paperwork or paycheck, or failing to do your proper due diligence on the candidate.

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The Equity Kicker

MAY 29, 2015

We invest in a lot of marketplaces and one of the questions we wrestle with a lot is determining the optimum commission level. Most of the time 10-20% feels like the right answer. I say ‘feels’ because it’s impossible to know for sure when you start out. At the 10-20% level you can make enough money to build a big business (particularly when non-transactional revenues are layered on top), but commission is low enough that it will be tough for competitors to undercut you.

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Mike Michalowicz

MAY 29, 2015

Every entrepreneur stumbles sooner or later with the question of what they should be paying themselves. It is a fair question and one that you shouldn’t ask without doing a little fact checking about your business. Once you do that, you will be ready to determine a salary that your business will, most likely, be able to sustain. Believe it or not, choosing what salary to pay yourself is actually must easier than you may think!

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Up and Running

MAY 29, 2015

Should you start your own business, or stick to your day job? Is your passion all that’s required to succeed? Join author and speaker, Jeff Goins, on Thursday, June 4 at 12:30pm EST for a free webinar based on his new book, The Art of Work: A Proven Path to Discovering What You Were Meant to Do. Using personal experiences, compelling stories, and current research about motivation and talent, Jeff will provide a framework for developing your mastery and maximizing your impact.

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Duct Tape Marketing

MAY 29, 2015

How to Use Your Content Platforms to Gain Valuable Customer Insights written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You don’t need to spend thousands of dollars on industry research or surveying your audience — most small businesses already have plenty of data collection tools right at their fingertips!

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Jeff Hilimire

MAY 29, 2015

I’m so excited to announce 48in48 ! Adam Walker and I have worked so hard to bring this event to life, and now we are finally ready to start spreading the word. Oh, right, what’s 48in48? We are going to build 48 custom websites for 48 Atlanta nonprofits. In 48 hours. Crazy, right? But it’s possible! The idea came to me over a year ago when I started thinking about all the hackathons that happen over a weekend.

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ConversionXL

MAY 29, 2015

While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it’s not. You need to target mobile and desktop audiences separately. Here are 5 reasons why. #1: Different things work. What ends up winning for desktop audiences, often does not for mobile users. If you bucket all your traffic into a single test, it might end up as “no difference” – while actually mobile was winning big and desktop losing big,

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