I’ve written many times about what VCs are looking for and what I’m looking for in particular. sent out a tweet recently about my 3 P’s of investing and thought I’d elaborate briefly. 1) People. have to like you. have to think we can work together. That you’re smart. Opinionated. Informed. 2) Product. have to love it. MORE >>

How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The challenge for HCC Medical Insurance , a $60 million specialty insurance company, was to find a way to connect to younger customers. The extra "stickiness" helped propel a sales increase of some 96% since the launch of the campaign. MORE >>

I got this question on a panel last week, and coincidentally, I had a couple folks on Twitter tweet out the same question. Generically speaking, the question is “how do I get in touch with a potential investor about my company?” Speaking for myself, I triage all my email. Here was the text (edited for privacy): Rob –. MORE >>

Stop languishing in a dark corner of the World Wide Web. Grab your developer and go through this checklist to start getting more traffic. Is your website living in a dark corner of the Web? That's no place for a fledgling start-up, let alone a company that has already proved its merit in the marketplace. My recommendation? Write linkable content. MORE >>

This is part two of a three-part series on Finding Strategy. Each post includes a free template. So, I’ve been preaching this one pretty hard for a bunch of years and see no end in sight, because it’s just that important. Seems pretty simple, right – then why do people fight it so? Identify your ideal client. MORE >>