Thu.Jun 12, 2014

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Do Quit Your Day Job: How To Leave A Traditional Job For Entrepreneurship

YoungUpstarts

'by Tim Maliyil , CEO and Data Security Architect for AlertBoot. The decision to leave the security of a traditional job for the uncertain life of an entrepreneur is difficult. You’re giving up financial stability, committing a lot of time, and accepting the challenges of running your own business. Although you can never really know whether it’s the right decision beforehand, in many situations, the jump to entrepreneurship is worth the risk.

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What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

'For savvy startup marketing, look no further than Lori Cheek. In 2010 Lori launched Cheek’d.com , an online dating site that combines “old-school calling cards with the power of the internet.” The inspiration for the business came to her two years previously, when out to dinner with a colleague from the architectural company she worked for at the time.

Founder 142
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Vishal Sikka at Infosys

deal architect

'Vishal Sikka has landed as CEO of Infosys, a few weeks after a tumultuous exit at SAP. My reaction – beyond the short term calming of jittery investors, Vishal will have his plenty of other opportunities. As I wrote last.

Offshore 323
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Instagram for business: How to make the most out of timing, hashtags and more

The Next Web

'This post originally appeared on the Buffer blog. How do you choose which social media networks to participate in? Certainly, there’re a ton to choose from. Are you on Twitter, Facebook, Google+, and LinkedIn? Are you on Pinterest and Tumblr? Instagram and Vine? How many social media networks can you handle? Instagram makes a strong case, if you’re interested in raw numbers and unique appeal.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Musk, Zuckerberg: The bastards say welcome

deal architect

'I was making small talk with Shaun Rheingold at the Plex conference earlier this week. He is a former Tesla designer who has moved east to Michigan to start Canvas Watch. I asked him if Elon Musk is worried about.

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Take Responsibility For Your Company’s Actions

Feld Thoughts

'Recently I had a full day of meetings with chaotic juxtapositions of people. In one meeting, the person I interacted with was awesome. He owned everything that was going on in his company – good and bad. He was clear minded. He knew what was working, what wasn’t working, and what he needed to change. And he took responsibility for it. Immediately after, I had a non-scheduled conference call to try to get something wrapped up.

Cofounder 149

More Trending

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Sharing concerns with the board – don’t scare your non-execs unnecessarily

The Equity Kicker

'Bad news and emerging concerns over key aspects of the business are facts of life at startups. It’s right and proper that these are shared with the board, but there’s a good way to do that and a bad way. I’ve seen both over recent months and thought I’d share my reflections on what works. Bad news doesn’t keep and should always be communicated to the Board at the next appropriate opportunity.

Forecast 109
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What is a Product Life Cycle?

Up and Running

'The life cycle of a product is associated with marketing and management decisions within businesses, and all products go through five primary stages: development, introduction, growth, maturity, and decline. Each stage has its costs, opportunities, and risks, and individual products differ in how long they remain at any of the life cycle stages. 1.

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The Rule of Thirds

Berkonomics

'It is rare when one person starts a company, supplies all the funding, and shares no management tasks or equity with others, and still grows the company to any significant size, worthy of a multi-million dollar opportunity to cash out at exit. We should think of the creation and growth of a high valued company as the sum of three parts, with three distinct classes of participants helping to make real value out of a raw start-up.

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Who’s in Your Kitchen Cabinet? 10 Lessons From Reagan On Building A Brain Trust.

YoungUpstarts

'by Dan Quiggle, author of “ Lead Like Reagan: Strategies to Motivate, Communicate, and Inspire ” and the founder of The Quiggle Group. As a business leader, how do you make decisions? Be honest! Do you believe that as the leader (or should that be, ahem, dictator?) you always know best? Do you surround yourself with yes-men in an attempt to validate your ideas and gain “consensus”?

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TrendKite Closes $3.2M Series A, Hires Erik Huddleston as CEO

Austin Startup

'TrendKite, the company bringing ROI to PR and marketing, has announced $3.2M in Series A funding, led by Mercury Fund and Silverton Partners.

Hiring 67
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We’re all faking it

Start Up Blog

'Fake it till you make it – sure you’ve heard that. But have you ever seen a documentary showing it in action? Been a fly on the wall while people make dramatic transitions? There’s an old UK television show aptly called ‘Faking it’ It’s now been off the air for almost 10 years but has serious lessons for entrepreneurs and anyone looking to make a transition.

Restful 54
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Why Your Business Needs a Google+ Page Too

Duct Tape Marketing

'Why Your Business Needs a Google+ Page Too written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest is from Diana Gomez – Enjoy! . photo credit: bloomua / 123RF Stock Photo. If you are on Google+ (which you are) and if you run a business (which you do), you also need to create a G+ Page for your business that is wholly separate and distinct from your personal G+ profile.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

'POP QUIZ! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Headlines – 20%. Layout – 10%. Copy – 8%.

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Getting Introductions to Investors - The Ranking Algorithm

Seeing Both Sides

'My friend, Ed Zimmerman, wrote a terrific post for his WSJ blog - "Help Me Help You" - on soliciting him (and others like him) for investor introductions. I wanted to add to Ed''s post and observe that not all introductions are created equal. The source of the introduction matters a lot. As a result, when the introduction comes in to the investor, judgment is applied based on the source.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

'POP QUIZ! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Headlines – 20%. Layout – 10%. Copy – 8%.

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Google World: Eight Google Tools Your Company Should Be Using

YoungUpstarts

'by Diana Gomez, Marketing Coordinator at Lyoness America. If you’re like millions of other people around the world, you rely on Google’s robust search engine every single day. But if you’re running a business, Google should be more than just a pit stop on your way to other sites. The tech giant offers a huge range of resources that are absolutely invaluable for businesses of every size-and most of them won’t cost you a cent: 1.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

'POP QUIZ! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Headlines – 20%. Layout – 10%. Copy – 8%.

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How to Accelerate Your Startup Funding

Early Growth Financial Services

'How do you stand out, gain traction, and importantly, attract the funding you need to take your startup to the next level? One method could be to join an accelerator program. With their numbers exploding and some high profile successes that the top programs can point to, accelerators are gaining an ever bigger profile in developing startups. And for the few that make it into a top program, accelerators offer a potentially faster and smoother path to raising follow-on funding.

Equity 41
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Can Microcopy Really Have A Huge Impact On Conversions?

ConversionXL

'POP QUIZ! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? Like Ott had mentioned in the Mastering The Call To Action a study of Visual Website Optimizer’s customers shows most people are testing: CTA Buttons – 30%. Headlines – 20%. Layout – 10%. Copy – 8%.

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HBS Alumni Angels NY new chairman: Jason Klein

David Teten

' I’m happy to announce that Jason E. Klein, CEO of On Grid Ventures , will serve as the new Chairman of Harvard Business School Alumni Angels of Greater NY. I’m shifting to “Chairman Emeritus” (an overly polysyllabic title). I will continue to work closely with the group, while continuing to serve as a Partner at ff Venture Capital. In December 2010, Richard Kane, then-President, Harvard Business School Club of New York , asked me if I’d like to found an HBS alumni-affiliated angel group in N

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Free! Still One of the Most Influential Marketing Words

Mike Michalowicz

'Here’s a quick pop quiz for you: Of these three phrases (all amounting to the same offer), which would you choose? 1. Half Price. 2. Buy One, Get One Free. 3. 50 Percent Off! Studies show that the second option gets the most buyers, by a long shot! Nothing draws a crowd like getting something for nothing. In the psychology of pricing, “free” is clearly a winner!