February, 2018

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3 Unorthodox Methods To Enhance Matured Optimization Programs

ConversionXL

The endgame of optimization begins when the local maximum has been found for the most relevant pages on your website. Now you need to find patterns in those cohorts for each of the RFM parameters. When they visit, what are the most common pages they go to? At this point, uncovering more gains can become a greater challenge.

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Innovation at Speed – when you have 2 million employees

Steve Blank

The full version of the National Defense Strategy is classified; but the 10-page unclassified summary of this strategic guidance document for the U.S. The innovation language in this document is pretty mind blowing – particularly the summary on page 10. Defense Department is worth a read. Since 9/11 the U.S.

Employee 332
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5 Tips for Private Practice Optometrists to Grow Profits This Year

Mike Michalowicz

Now you’ve moved profit into a place of priority; your profit is first. Next, instead of working from financial reports that are 3-5 pages long, learn to consolidate the most important financial info you need in your business to one page. Now don’t just let all this knowledge sit in your head without action.

San Diego 111
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4 Mistakes That Will Tank Your Etsy Shop

Up and Running

I look back now and cringe at some of the terrible photos I allowed to go up on the site.”. Take a page from the pros. If they Google “handmade silver ring with opal,” you want your product to be on the front page. Now White’s successful Etsy shop sells custom portraits and not one piece of jewelry. Do your research.

Louisiana 130
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Content Marketing is About Customers, Not Keywords

Duct Tape Marketing

It’s a really hot topic right now, and with that guide, I was able to rank number one in Google for various search terms around local marketing in about two week’s time. I have a lot of pages that are on page one, about 1700 last time I looked. There’s a lot of content on local marketing. Understanding intent.

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5 Tips To Listing Your Business On Google

The Startup Magazine

You can do so by going to the [link] page. Click on the ‘’Start Now’’ button on the upper left corner. You should also display this number on your homepage and any other page that you link to your Google listing. Create Your Google Business Account. Fill in all the fields that Google requires. Upload High-Quality Images.

Search 81
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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

Time on Page is a metric. Now ask this question: Which of these remaining 18 metrics have a direct line of sight to the eight being reported to the VPs, and might be KPIs for the directors who report to the VPs? As always, it is your turn now. Here are the definitions you'll find in my books: Metric : A metric is a number.

Metrics 263