Steve Blank

MAY 26, 2009

You don’t need to worry about any Intellectual Property (IP) issues. The next week another team, working on a new type of solid oxide fuel cell, remarked, “Professor Blank, in our industry there’s a ton of patents and stuff and people tell us we shouldn’t be out there unless we start patent protecting all our IP.”

Vertical 156

Vertical Silicon Valley Intellectual Property RSS 156

Duct Tape Marketing

NOVEMBER 17, 2022

So we kind of have three different sub-verticals, and that also keeps it really interesting and really fresh. Search, social, email, and text. John Jantsch (19:23): It's funny, of course, this is gonna come to SMS and it's certainly email marketing, all the privacy things that are mm-hmm. Sign up to receive email updates.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

Duct Tape Marketing

OCTOBER 13, 2021

And sometimes we're just used to always thinking in a certain way about who that audience is sometimes within a vertical segment, other times maybe within a certain type of person that comes from a certain demographic background. We've gone back and forth and email, Hey, I have this problem. Sign up to receive email updates.

Customer 100

Customer .Net Arizona Networking 100

Hunter Walker

AUGUST 13, 2023

These seed companies raised enough capital to persist longer than normal and/or weaker companies in hot verticals received follow-on financings that wouldn’t normally be granted to them in a tougher environment. GET ALL MY POSTS VIA EMAIL Startups Past: the boom of the last decade kicked forward and delayed a bunch of closures.

Startup 76

Startup IP Vertical Portfolio 76

VC Cafe

FEBRUARY 15, 2017

Since AI and ML startups cut across verticals (analytics, fintech, health, adtech, security, etc), it’s easier to group them under the “machine intelligence” umbrella, coined by Shivon Zillis , a partner at Bloomberg Beta. Many large companies will be built (Michael Wolfe, Point Nine Capital).

Artificial Inteligence 122

Artificial Inteligence Technical Review Startup 122

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> One thing Id add: IP- and idea-defense isnt always the strategy behind the stealth tactic.

Stealth 41

Stealth Technical Review Startup Software Review 41

ConversionXL

JUNE 2, 2022

Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. They developed an omnichannel approach using direct mail, email , display ads, and outbound calls, ensuring each channel used the same CTA. Results from Payscale’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

APRIL 10, 2019

Or, at the very least, narrowly targeted verticals.). Still, if you’re targeting a narrow vertical rather than a specific company (or don’t have the data for a true company- or target-specific ABM campaign), Similar Audiences can be useful. Content for paid advertising campaigns—ad copy, images, landing pages, downloadables, etc.—is

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

SEPTEMBER 10, 2021

Market share: You may already be a category leader, and growth requires you to expand into new verticals. If your company specializes in email marketing software, building an email deliverability tool in-house would align with your core company competency. Say you are a leading email marketing software. The workaround?

Software Review 96

Software Review Technical Review Software Acquisition 96

Steve Blank

MAY 4, 2009

In an IP licensing business, legal and finance are the sharp end of the stick. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role. In other companies it may be that manufacturing or finance is the sharp end of the stick. It varies by company and changes over time.

Silicon Valley 132

Silicon Valley RSS Non-Compete California 132

blog.expensify.com

APRIL 24, 2012

there are start ups who are legitimately using.net because they don’t need to look directly into the tcp/ip stack. It’s like arguing against vertical software. Purchase IP from the vendors. Wow, it looks like every.NET developer was sent a mass email saying to complain about the original post! What did we do?

Java 107

Java PHP Software Review Coder 107

Occam's Razor

FEBRUARY 9, 2015

Email marketing is another fav.) If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). Switch your IP to the first opportunity from #1. Search continues to be one of my absolute favourite ways to win short and long-term.

Metrics 60

Metrics Analytics Non-Compete Search 60