Remove Email Remove Media Remove Retention Remove SMS
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How to Master Customer Value Optimization

ConversionXL

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. Customer retention rate. Developing the retention strategy. RFM distribution.

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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

Known as omnichannel marketing, this strategy is built around creating a defined and consistent presence that translates between your website, email messages, SMS, social media, traditional and digital ads, and even in-store. My favorite of all the strategies is customer retention.

eCommerce 152
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Email Marketing. Text or Short Message Service (SMS) Marketing. Organic Social Media Cannabis Marketing. PR and media outreach. Instead, leveraging organic (i.e.

SMS 101
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Implementing Social Media’s Secret Weapon

Feld Thoughts

Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email. Fred and I are both investors in Return Path which he calls out in his post as the category creator and market leader in email deliverability. In Fred’s post, the comm channel is email.

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10 Key Areas That May Be Holding Your Business Back

Duct Tape Marketing

You know, that that element, you know, some of it starts in social media, certainly reputation, as I mentioned, content, which I'll get to in, in point number six. It's called drip, and it's got all the data insights, segmentation, savvy, and email and SMS marketing tools. Retention now becomes really the biggest part.

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. Questions I ask Todd Cochrane: [2:07] What shows are you hosting today? [2:54]

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And it's got all the data insights, segmentation, savvy, and email and SMS marketing tools.