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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. But it does require some new thinking.

Customer 154
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10 Startup Red Flags

adamac.blogspot.com

Adam MacBeth Tuesday, April 07, 2009 10 Startup Red Flags Ive worked on a number of startups: from seed-stage through IPO, as a founder, employee, advisor, and consultant, as well as evaluating a bunch from the outside, so Ive seen my share of screw-ups. Ever met a CTO/VP Engineering or CEO/CTO? Adamac Attack!

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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78
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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

You’ve got a great idea and domain expertise, but limited money and insufficient technology resources. Should you co-found your company with a software development shop? intrapreneurs, e.g., the employee of GE who is tasked with launching a new business. Vlad is also the CEO at DarwinApps , a software development shop.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

The criteria for participating in this was that: Your company has to have over 100 employees. Internally, Adria was able to summarize eCommerce by one simple equation: Visitors *conversion rate *Average Order Size = Revenue. Always show revenue gains , not conversion increase percentages. Know anyone?

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Transcript of An Entrepreneur’s Journey to Success

Duct Tape Marketing

I’ve known Landon for about a dozen years and I’ve really watched the evolution of Landon and his buddy starting a company going out there trying to figure out how to sell it to now a hundred people in the campus in Santa Barbara with a piece of software that is really second to none in the marketing automation space.

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From Nothing To Something. How To Get There.

techcrunch.com

or just present your crappy, first-run code to investors then pay someone to re-write the entire thing. There are only a tiny fraction of people who hit on all the right circumstances to go from prototype to hit in a straight trajectory. I’ve worked with dozens of startups and it only works that way for a small fraction of cases.