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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. A fractional CMO is basically a part-time version of this position.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In his tenure as CEO of DataSift we have never missed a monthly revenue figure. He has grown our US operations from 1 employee (him) to a global organization of 75 employees that will finish the year with 8-digit revenues (90+% recurring) and more than 350% year-over-year growth. And by now we all consider him a friend.

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A VC: Employee Equity: How Much?

www.avc.com

Employee Equity: How Much? The most common comment in this long and complicated MBA Mondays series on Employee Equity is the question of how much equity should you grant when you make a hire. Once you have assembled a core team that is operating the business, you need to move from art to science in terms of granting employee equity.

Equity 64
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. But it does require some new thinking.

Customer 154
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10 Startup Red Flags

adamac.blogspot.com

Adam MacBeth Tuesday, April 07, 2009 10 Startup Red Flags Ive worked on a number of startups: from seed-stage through IPO, as a founder, employee, advisor, and consultant, as well as evaluating a bunch from the outside, so Ive seen my share of screw-ups. Ever met a CTO/VP Engineering or CEO/CTO? Adamac Attack!

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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78
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24 Entrepreneurs Share Their Favorite Inspirational Business Quote

Hearpreneur

The quote above from Andrew Carnegie is featured on our iconic Teamwork Rowers Motivational Poster which has been a best seller for over 30 years and now found in countless offices. It’s an important quote for employees and business owners to internalize, because a company is people working toward success. It says it all right there.