Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Cost Acquisition Startup 150

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20