Engineer PR Product Development RSS 
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
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Up and Running
FEBRUARY 6, 2017
After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.
Steve Blank
AUGUST 24, 2009
The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors. Is this behavior an outlier or is it the norm in the PR industry?
Startup Lessons Learned
OCTOBER 4, 2010
The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. You are the “hits&# that websites crave, the followers and the RSS subscribers. The higher the vanity ratio, the more effective the PR.
Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.
www.readwriteweb.com
OCTOBER 18, 2010
He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.
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