ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. Search engine marketing: Driving ROI from searchers.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 30, 2019

Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Not only can they tell you how satisfied they are with a competing product or service, they can also clue you in as to why they picked the competitor in the first place.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Ask your customers who else they considered for the same product or service. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? What I am looking for is common trends within that vertical. What results show up?

SEO 131

SEO Analytics Conversion Search 131

VC Cafe

FEBRUARY 7, 2011

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. Today’s e-consumers are reaping the benefits of eCommerce’s cornerstone: Superior technological innovation.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., For some of the teams their expectation was if they built the product customers will come. The Nine Teams Present.

Customer 260

Customer Cloud EC2 Channel 260

Seeing Both Sides

FEBRUARY 9, 2015

In the class I teach at Harvard Business School , the first module of the course is dedicated to examining startups when they are pre-product market and struggling to find product-market fit while the second module is dedicated to what the challenges of scale post product-market fit.

Metrics 20

Metrics Churn Rate Acquisition SEM 20