article thumbnail

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. entrepreneur startup marketing budget viral marketing business' Seed viral activity. Marty Zwilling.

Viral 249
article thumbnail

15 Entrepreneurs Describe Their Leadership Styles

Hearpreneur

Here’s how entrepreneurs and business owners lead their teams; #1- Leading from the front. I started my business like most entrepreneurs I know – with $5,000 and a guest room for an office. When my revenues grew, I began to hire people with one clear criterion: only hire people I want to go on vacation with.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. I recommend hiring or appointing a growth hacker.”

article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Because I am true to the hiring practices I preach, I wanted a strong exec who would “ punch above their weightclass ” by taking a job they hadn’t yet done but would hugely aspire to and thus work harder to out perform. And we wanted a head of global marketing. We like to be able to see the concept.

article thumbnail

16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

We asked entrepreneurs and business owners what their side hustles are and here are the responses. #1- TalentMoxie blends strength based career coaching, human resources, and partners with companies that want to hire talented people. My background comes from owning my own photography business when I became an entrepreneur back in 2008.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150
article thumbnail

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

Here are three elements of most viral marketing campaigns: Hire brand evangelists. This means spending more money on search marketing (SEM) to make it look like the buzz is working. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Seed viral activity.

Viral 238