How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
The shrewd marketing tactics of an experienced business executive transformed what had been a regional sunglasses maker into an international company that is focused on disrupting the industry. With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Growing Hawkers.
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