Europe Marketing PR Viral 
Cracking the Code
AUGUST 3, 2011
In search of Europes next tech stars. A short interview on Bloomberg about where I see venture opportunities in Europe. Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Wednesday, August 03, 2011.
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).
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Cracking the Code
JANUARY 16, 2012
Some countries in Europe may have lost their AAA ratings, but they have not lost their appetite to innovate and create new online services. It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., at 12:17 PM.
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. Europe Consumer. (1). sales and marketing. (10).
Cracking the Code
FEBRUARY 23, 2011
The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? market cap or even Salesforce at $17.5B Europe Consumer. (1).
Cracking the Code
NOVEMBER 7, 2010
Europe Consumer. (1). sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Getting the most of your online marketing: the In.
Cracking the Code
JUNE 23, 2008
This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Europe Consumer. (1). sales and marketing. (10).
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